Every transformation has a story.
And sometimes, the strongest message is hidden in the symbol.
With the launch of INFINITY – Design the Future Together, we introduce a new identity.
But what does it really mean?
From Machine 8 to INFINITY
If you look closely, you will recognize a familiar shape.
The INFINITY symbol is directly inspired by two key elements that shaped our recent evolution:
- The technical transformation of Machine 8
- The success of the Infinity Workshops
By rotating the number 8, we created the universal symbol of infinity.
This is not a coincidence.
Machine 8 represented industrial transformation and enhanced finishing capabilities.
INFINITY represents what comes next, unlimited potential.
A symbol of continuous innovation
Innovation should be a continuous loop — just like the INFINITY symbol itself. At Munksjö, continuous innovation in abrasive paper backing becomes possible through:
- Expanded capabilities in paper backings, including advanced latex paper backing, high-performance antistatic papers, and innovative composite backings
- Dedication and long-term partnerships across the abrasive community
The INFINITY symbol subtly embodies the “M” of Munksjö — reinforcing the strength and stability behind this new chapter.
Its more structured design is also intentional. It reflects a clearer, better-organized offer — fully aligned with evolving market expectations. Indeed this new structure, together with redesigned product tags, creates a flexible framework ready to integrate:
- New technical designs
- Enhanced sustainability features
- Future-ready abrasive backing innovations
INFINITY is not only a symbol. It is the visual expression of a structured ambition: to continuously elevate performance in abrasive paper solutions while shaping a more sustainable future.
